Rethinking Digital Mobility – at the automotiveIT Congress 2025
The AutomotiveIT Congress 2025 returns to Berlin as the most influential industry gathering at the crossroads of automotive and IT. Celebrating its 17th edition, the event continues to set benchmarks for how technology is reshaping mobility, manufacturing, and customer experience in the automotive world.
What to Expect at This Year’s Event
High-Level Keynotes & Insightful Panels
Get inspired by top CIOs and digital leaders from across the automotive sector as they share their visions, strategies, and real-world learnings.
Deep Dives into Industry Hot Topics
From retail transformation to smart logistics, this year’s agenda offers targeted sessions that dig deep into the challenges and innovations shaping the future.
Highlights include:
- Future Retail – MINI’s New Sales Model: Silke Knobel (BMW Group) presents how MINI is reshaping customer experience in Europe with a new direct sales model focusing on data-driven pricing, automated processes, and customer centricity.
- Smart Logistics – Intelligent Delivery Chains: Explore how logistics are becoming smarter, more efficient, and more digital through innovative IT integration.
Celebrating Innovation: IT Awards & Team Awards
One of the most anticipated segments of the congress is the IT Team Awards ceremony — honoring the top 25 IT projects in areas like:
- Smart Factory
- Software-Defined Vehicle (SDV)
- Supply Chain
- Digital Workplace
- Cybersecurity
- Green IT
This award not only celebrates excellence but highlights trailblazing teams leading digital transformation in automotive.
Why You Should Attend
Join the Conversation — with Prime Force
Whether you’re exploring enterprise AI, reimagining your IT infrastructure, or looking for custom-built development teams to scale innovation — we’re here to talk. Our CEO, Marc Haarmeier, will be on-site at Vienna House by Wyndham Andel’s in Berlin to connect, exchange ideas, and discuss how we can shape the digital future together. Let’s meet at the intersection of tech and transformation — see you in Berlin!